Chorus

Chorus was a new IP from Deep Silver, launched into a highly competitive AAA market. The challenge was to define a clear identity and position the game as a distinctive new voice from day one. I led brand and marketing for the title, defining the core identity and go-to-market strategy, and shaping the campaign across trailers, key art, social, product pages, and launch. Working closely with the development team, I helped define the narrative, world and positioning, establishing Chorus as a compelling new entry in the space shooter genre.