Total War

As Global Brand Manager at Creative Assembly (SEGA), I worked across multiple Total War titles, including WARHAMMER I & II and A Total War Saga: TROY. WARHAMMER marked the franchise's fist foray into fantasy in partnership with Games Workshop, while TROY was the first Saga title, and the debut release from Creative Assembly Sofia. I led brand and campaign development across trailers, key art and live activations, working across studio, publisher and external partners to shape positioning and creative output across releases that reached millions of players worldwide. Alongside this, I worked on live service titles across both PC and mobile, including Total War: Arena in partnership with Wargaming, contributing to launch and ongoing player-facing experience in a live environment.