Stand With Crypto

Stand with crypto is Coinbase's global policy initiative. It's about making a noisy, technical, sometimes polarising space feel clear, public and worth engaging with. the uk campaign needed to shift perception, educate the public, and build visible support around crypto policy, bridging the gap between retail audiences, industry and policymakers. I was the sole creative director across the campaign, defining the direction and campaign world, leading concept, strategy, narrative and execution across film, digital and IRL activations. I wrote scripts and developed storyboards, directing shoots and edits, and pushed for an AI-led video campaign for the stablecoin petition that became the centre of the rollout, driving over 85k+ signatures.