approach
Good creative is good storytelling. the best stories are clear, & compelling.
I work with teams to create clarity, discover why they're doing what they're doing, & tell that story in a way people actually care about.
Then, I shape the brand, set direction, guide work, & develop executions that land & connect.
now
now I'm working with a small number of teams on brand & creative direction, helping to define launches & moments of change.
i'm also looking for the next place to build & lead something long term.
from london, based in lisbon. outside of work you'll find me with my twins, or attempting to get better at guitar.